You’ll never see volumes of information shuffled among staff that doesn’t need it or doesn’t care enough to read it. Minimize Bureaucracy: At Barona, you see almost no managers who have offices and rarely see meetings.Barona knows where (and with whom) it makes its money and doesn’t try to squeeze players at every cash register just so they can have “acceptable business margins.” Those amenities are mainly for real players who like them. The same with the hotel, restaurants, and spa. They have a golf course, but don’t look for golfers who’ll pay a hefty greens fee rather, they look for gamblers who like to golf and let them golf at a steeply discounted or full comp rate.

Yet most casino operators try to maximize yield in every aspect of the casino-resort, as if all visitors were relatively equal. Shape Your Business around Your Most Profitable Players: Everyone in the casino industry knows that gamblers are the most profitable segment, with the highest margins.HONEST.”) Do you think Barona staff could recite their mission statement for you? How about your staff? Could they recite yours? HONEST.” (Actually, I understand that since COVID, it is now “ALWAYS CLEAN. I’ve never seen one as simple and powerful as Barona’s “CLEAN. Keep Your Vision and Mission Simple: I’ve seen countless mission statements for casino companies.Numerous other unique language phrases invoke luck, players, generosity, family, welcome, fun, and other elements of the Barona core. Speak Your Own Language and Never Sweat the Competition: At Barona, “customers” are called “players.” “Employees” are called, simply, “Staff.” The Employee Dining Room is called “Family Dining.” “Graveyard” is the “early-bird” shift.Whether those people are staff, players, tribal members, vendors, or anybody, Barona believes that honesty, depth, generosity, and length of its relationships with people are way more important than the transactions you have with them. If You Put People First, Profits Will Follow: I believe that this principle underscores all of the others for Barona.And I’m sure the folks at Barona don’t mind me sharing these thoughts they’re confident that few, if any, casinos would dare copy the “Barona Way.” The Guiding Principles of Barona’s Strategy Today, I want to highlight the simple and incomparable underpinnings of Barona’s magical strategy. No, those are only tactics (and Barona has scores of them). So I won’t spend this column writing about Barona’s free ATMs, or greeters at every point of entry, or food served all day on the casino floor from any restaurant, or casino managers handing out free-play vouchers to players while they play.

Barona casino san diego